Events Archive

Speaker: Donatella Germanese and Carlo Vinti

Visual Arts and Communication in Postwar Industry: Corporate House Organs as Tools for International Strategic Policies

Research Seminar
This Research Seminar focuses on the visual communication strategies of corporate publications between the 1950s and the 1970s. In this period, house-organs were used to deliver a positive image of the industrial sector, with the aim to merge humanistic culture and technical knowledge. The speakers will discuss what these strategies tell us about broader political and economic logics. They will analyse peculiar dynamics of the Cold War era by comparing Italian and international cases. [more]
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