The development of a modern photographic culture and visual literacy in Italy was driven by the creation of illustrated periodicals and propelled by a dynamic group of editors and writers working for the magazine factory of Angelo Rizzoli in Milan. A close look at the Rizzoli illustrated weeklies published between 1927 and 1938, at the height of Italian Fascism, demonstrates a culture of entertainment and consumerism that was as inventive as that of European periodicals.
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